HBA expands commercial team

Added on 20 January 2025

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Martijn Kuiper has been working as a commercial manager at breeder HBA in De Kwakel since January. HBA is part of the Agriom group. With Martijn’s arrival, the complete sales team at HBA now consists of three members. Initially, Martijn will focus primarily on commercial activities related to HBA’s potted hydrangeas in the US and Canada. Jan ten Brinke handles the sales of potted hydrangeas in Europe, while Jaap Stelder is responsible for the international sales of hydrangea for cut production.

Owner André Smaal explains that HBA has been working hard in recent years to develop new products. “We have now reached a point where we can offer a fantastic assortment. By expanding the commercial team, we aim to establish closer connections with our customers to create new opportunities.”

HBA sees plenty of potential for potted hydrangeas in the US and Canada. André Smaal says: “We want to further develop the garden selections, and our plan is to expand the Diva fiore and Tabletensia brands.” HBA also plans to introduce the new Bloomulus brand in the US and Canada.

Martijn Kuiper looks forward to collaborating with partners in North America. “Together with my colleagues, HBA brings unique genetics to the market.”

The commercial team of Agriom can be reached via the contact details below:

Martijn Kuiper (potted hydrangeas US and Canada): +31 (0)6 110 18 505, martijn.kuiper@agriom.nl
Jan ten Brinke (potted hydrangeas Europe): +31 (0)6 558 26 262, jan.ten.brinke@agriom.nl
Jaap Stelder (hydrangea for cut production International): +31 (0)6 514 08 341, jaap.stelder@agriom.nl