Big investment in research and innovation

"The indoor farming industry is at an inflection point as local, indoor-farmed produce becomes a priority for retailers and consumers. We've developed a profitable model for the production of indoor leafy greens, but it's essential that we maintain our market advantage to stay ahead of the curve," says Steve Platt, BrightFarms CEO. "We've built up a team of the best minds in indoor agriculture to officially launch BrightLabs, where we'll develop the next phase of game-changing products and technology solutions for our operations."

BrightLabs is one of the most advanced biotechnology ventures in the indoor farming industry, with a key focus on developing proprietary and patented ecosystems for plants to thrive, increasing their flavor, yields, and texture in the process. The team will be comprised of the strongest minds from the food and agriculture industry, bringing together experts in technology, microbiology and plant science to deliver breakthrough innovations in the salad category and beyond.

"No other indoor farming company is studying a plant's microbiome, the naturally occurring bacteria that help determine its health, to the same degree that we are," Lingard says. "There's no question that high-tech greenhouses that leverage natural sunshine have emerged as the most promising new generation of agriculture technologies, and optimizing the microbiome will allow us to unlock even more of a plant's natural potential in our indoor farms."

The multi-million dollar R&D investment is launching as part of the company's $100MM Series E Fundraise led by Cox Enterprises, and represents a tenfold increase in the company's research capabilities. Ten percent of the company is now dedicated to developing complex, patented growing solutions to be applied to BrightFarms' burgeoning network of greenhouses.

Already known for proprietary research on growing spinach in a hydroponic system, BrightLabs aims to double its production of the crop, which is the industry's best-selling tender leaf variety. BrightFarms will also build on the success of its best-selling Sunny Crunch variety with a new, industry-first antioxidant-rich lettuce, NutriGreens, set for release this June. BrightOS, the company's award-winning proprietary data system, will help the BrightLabs team accelerate their research with machine learning and advanced data analysis.

Photo Caption: BrightFarms produces leafy greens and other produce in its facilities in four states.

Source and Photo Courtesy of Greenhouse Grower

Source: Greenhouse Grower