Where are the robots?

But, what we don’t yet see are robots everywhere on farms, in orchards and in greenhouses. Mechanization has established a secure position in agriculture and industrial-style automation has a good presence in the pre-planting and post-harvesting space. So why don’t we see more robots?

There are technological challenges when it comes to replacing or augmenting human labour. And a few companies have solutions that seem suitable for performing many tasks. So, where are the robots???

In 2023, Vineland interviewed 26 stakeholders in the horticultural automation industry to better understand their perspective on challenges and opportunities. And we learned that the two main reasons for growers not adopting automation are ROI and trust.

ROI drives virtually all decision-making when it comes to technology adoption (with quality, convenience, environmental impact and other minor concerns sprinkled in). ROI is a balance between cost and performance — your technology needs to do the job well at a reasonable price. We also hear that growers overwhelmingly see AgTech equipment as a capital expenditure. Ongoing monthly subscription payments are a hard sell (although not necessarily impossible). Technology has to be user-friendly, not subject to unending updates, as well as easily serviceable.

Trust is another major factor: trust that the technology does what it’s supposed to, trust that it won’t cause catastrophic harm to the crop, trust that it’s not just another empty promise.

Don’t depend on a plethora of added-value features. Make your technology do one job really well and its ROI clearly defined accordingly. If it has added value then it should be exactly that, a bonus. Also, growers are pragmatic, they care about function and not form.

So where are the robots? Apart from some promising pilot projects, they’re in the same place they’ve been for quite a while: just around the corner. If you’re developing new technology, then reach out to see how we can help boost your performance and validate your product. If you’re a grower or distributor looking to filter out the noise, then reach out to see how we can help foster adoption to get the technology in your hands. Vineland is ready and able to help launch more technology into the market and ensure there’s a solid impact for the industry.

By Brian Lynch, PhD, Vineland’s Director of Horticultural Technology Solutions

For more information, please contact:
Brian Lynch, PhD, Director, Horticultural Technology Solutions Brian.lynch@vinelandresearch.com

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