Hydrofarm and CEA advisors announce strategic alliance

Added on 13 June 2023

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Hydrofarm and CEA advisors announce strategic alliance

SHOEMAKERSVILLE, Pa. - Hydrofarm Holdings Group, Inc. (“Hydrofarm”), a leading manufacturer and distributor of equipment and supplies for controlled environment agriculture (“CEA”), today announced that it has entered into an exclusive strategic alliance with CEA Advisors, a global design/build consultancy to the vertical farming industry and manufacturer of Growtainers® and Growracks®, to accelerate their expansion into the growing and evolving CEA space for both food and non-food production.

Hydrofarm’s Innovative Growers Equipment (“IGE”) commercial division will serve as the North American manufacturing and marketing hub for Growtainers® and Growracks®. IGE’s Sycamore, Illinois facility combines manufacturing, research and development, and warehouse space serving the global market.

“We are excited about our relationship with Glenn Behrman and CEA Advisors. It will bring great enhancements to the creative solutions and support we provide to the CEA market,” said Chris Mayer, SVP and Head of Hydrofarm Commercial. “Our priority is to be one of the most important global providers of CEA products and services. We believe that the CEA industry has tremendous potential, and we are very excited to have a 50-year veteran of the global horticulture industry on our team.”

“Working with the Hydrofarm team, IGE, and Chris Mayer is a dream come true for a company like CEA Advisors,” said Glenn. “I’m convinced that collaboration is the key to success in today’s challenging economic environment. We strongly believe that in CEA, there is great opportunity for new farmers globally, and that is why our first initiative will be the design and distribution of an affordable entry level Growtainer®. The beginning CEA farmer can learn and experience this type of production with minimal investment and then move on to other more sophisticated systems that are available.”

About Hydrofarm Holdings Group, Inc.

Hydrofarm is a leading independent manufacturer and distributor of branded hydroponics equipment and supplies for controlled environment agriculture, including grow lights, climate control solutions, growing media and nutrients, as well as a broad portfolio of innovative and proprietary branded products. For over 40 years, Hydrofarm has helped growers make growing easier and more productive. The Company’s mission is to empower growers, farmers and cultivators with products that enable greater quality, efficiency, consistency and speed in their grow projects.

www.hydrofarm.com

www.innovativegrowersequipment.com

About CEA Advisors LLC

CEA Advisors provides Consulting services on the global development of turnkey innovative investment grade indoor farming projects from concept to implementation, including design, engineering, technology procurement, installation, and hands on project management for a wide variety of international clients including Start-Ups, Biotechnology firms, Government Agencies, Universities, Commercial Growers, Researchers, Pharmaceutical Manufacturers, Food Manufacturers, Food Processors and Grocery Retailers.

Glenn Behrman has always been a disruptor and an industry pioneer, a hands-on “C’ level executive in the Horticulture industry for over 50 years and laser focused for the past 13 years on Controlled Environment Agriculture as founder and President of CEA Advisors LLC.

www.cea-advisors.com