Priva and Blue Radix partner to accelerate autonomous greenhouses

“Growers should always be in charge of choosing the right service provider and how they want their greenhouse installations to operate. At Priva we want to unlock innovations and relevant technologies for our customers. We believe that the future of horticulture lies not just in further optimization, but in increased flexibility, integration and collaboration. An open eco-system in which best-in-class solutions can connect”, explains Meiny Prins, CEO of Priva.

Ronald Hoek, CEO of Blue Radix, adds: “Blue Radix develops algorithms to optimize and autonomously realize daily operational processes in greenhouses. With our solutions for autonomous growing growers achieve better operational and more predictable results whilst being able to manage more hectares. With this partnership all growers with Priva process computers can be assured of a robust solution where Priva’s process computer, cloud services and API-connections are smoothly connected to Blue Radix steering algorithms. The grower’s data is secured and will only be used for its sole benefit.”

Although both companies work in the same field of greenhouse operations, they are also complementary. Blue Radix doesn’t offer hardware and is an independent specialist in autonomous growing, optimizing and realizing the growers’ unique crop strategy with AI. Priva is market leader and has a wide range of hardware and software solutions that can bring growers even more value when connected to Blue Radix’ software via Priva’s API services.

Meiny Prins, continues: “The value for our customers has our highest priority. Every day we work on creating the right climate for strategic growth for horticulture specialists and entrepreneurs around the world.  And we believe digitalization and data unlocks so much more than we can develop as Priva alone. While embracing this new world, we are working with our partners to unlock new value. Blue Radix is a very good example of a company that does just that. Priva is an integrator and enables growers to use innovations in the best way possible: Together we’ll go forth, step-by-step, towards autonomous greenhouses, and sustainable, connected and collaborative futures.”

About Blue Radix

Blue Radix is the independent specialist and market leader in Autonomous Growing. Blue Radix creates automated intelligence for almost all daily decisions and actions in greenhouses. With the continuous growth of the world population, the need for healthy and safe food is increasing. Therefore, the greenhouse horticulture business is scaling up on a global level. But this scaling cannot be achieved due to an increasing scarcity of experienced growers. Blue Radix offers solutions for these worldwide challenges: the AI-driven services empower growers with a digital brain for their greenhouse. Growers can manage 4 times more hectares, whilst improving yield and reducing the usage of resources. www.blue-radix.com

About Priva
Priva is the market leader in climate and process control for horticulture. Priva develops complete, integrated control systems and innovative data services for greenhouses to maximize revenue and minimize costs. Priva's process control computers and advanced sensor technology seamlessly integrate the control of climate, water, fertilizer and energy in greenhouses. 

With more than 500 employees, 16 local offices and more than 450 international installation partners, Priva delivers sustainable solutions and services in more than 100 countries. With its activities in Horticulture, Building Automation and Indoor Growing, Priva wants to contribute to the cities of the future: where people can enjoy a healthy working and living environment and have access to safe and nutritious food. www.priva.com

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