For good reasons, the greenhouse and vertical farm industry is booming. Especially in ‘’newer’’ greenhouse crops like leafy greens and herbs the number of suppliers moving to this industry is high and still increasing. There is no lack of promises of high-performance growing systems, a vision of the best greenhouse for lettuce production, and the next best spectrum growing light sales pitch. All initiatives to feed future generations.
However, what most of these initiatives have in common is that they sell a promise they more than regularly cannot deliver. Unfortunately, there is an abundance of strong sales pitches.
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