Cut flower farming: Is it right for you?

Added on 16 October 2021

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Cut flower farming: Is it right for you?

Considerations and resources for aspiring cut flower farmers in Michigan. Owning a successful business can provide a tremendous sense of satisfaction and some potential extra income. For those with an entrepreneurial spirit and an affinity for plants, the idea of starting a flower farm may seem like a no-brainer. After all, there are few sights more captivating than a flower field in full bloom. Although our imaginations may conjure up spectacular panorama and idyllic visions of color and texture, the reality of owning an agricultural operation isn't always one of pastoral perfection. Starting a business requires a lot of work and it isn't always pretty. All the same, it's easy to understand how one can get caught up in the botanical menagerie and jump headfirst into a cut flower business.

You won't get an argument from us.

In fact, let us be the first to encourage you. Michigan ranks seventh in the nation in cut flower production and is second only to California in crop diversitya fact due, in no small part, to our favorable climate, abundant natural resources and easy access to local and regional markets. If you have your heart set on growing cut flowers, Michigan is a great place to do it.

Growing plants is only one part of running a successful flower business. Because the flowers themselves capture so much attention, it's easy to overlook two other components of any successful floriculture operation: business administration and marketing the crop. If you're in the beginning phases of pursuing your dream, here are a few suggestions for consideration.

Make a plan

Every successful business venture starts with a plan. For many people, this is the least engaging part of the process. We can't understate its importance. If you don't have a plan, then you're just fooling around. There are four major components to include.

Marketing and sales

Identify your markets and your customers: