Danziger adds cut roses to its portfolio

"We constantly seek to offer growers more and better solutions for their needs by expanding our offerings," the company posted in a message on its website. "The addition of cut roses to our portfolio is a strategic step forward for Danziger. It is an integral part of our vision, our promise to growers and our commitment to genetic innovation resulting in new assortments."

The new rose brand is named Senti.

"We believe it is truly fitting, reflecting the very essence of roses and their special role in our lives - expressing sentiments of love, passion, romance, empathy, excitement, and sometimes sadness and longing," according to Danziger.

"With a well-established reputation in the fields of fillers, in recent years we have turned our attention to focals, and roses were the natural continuation. We are excited to enter the beautiful and challenging world of roses. This is another opportunity for us to harness our experience and resources in genetics, production and service - to drive success throughout the entire supply chain,"says Gaby Danziger, Danziger CEO.

Learn more here.

Source and Photo Courtesy of Greenhouse Grower

Source: Greenhouse Grower