Deep purple tomato Yoom scoops top prize
Added on 29 February 2020
A new, dark purple tomato bred for its colour, taste, nutrtional value and yield has landed this year's FRUIT LOGISTICA Innovation Award (FLIA), the fresh produce industry's top prize for innovation.
Developed by Netherlands-based Syngenta Seeds, Yoom is described as rich in anthocyanins with a unique sweet-sour umami flavour. The trademarked variety also apparently offers lots of flexibility in terms of the production season and growing conditions, making it suitable for example to being grown under artificial light.
The winner was announced at a special ceremony held on the final day of FRUIT LOGISTICA, the world's leading fresh produce industry trade fair, which took place on 5-7 February 2020 in Berlin.
Visitors to the fair voted for their preferred winner from a shortlist of ten, which itself had been narrowed down from more than 90 entries, the most in the competition's 15-year history.
Jérémie Chabanis, Head of Syngenta Value Chain, said the plan for Yoom involved a global roll-out backed by significant investment in the brand. "This is great recognition for Syngenta, which is investing a lot of money in Yoom as part of its commitment to vegetable breeding in general," he commented.
"Yoom is only available in some countries at the moment, so the next step is to be present on every continent. We are targeting countries in North America and Europe, ass well as Australia, New Zealand, Japan, Korea and even China. Our ambitions are global."
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Photo Courtesy of Fruitnet
Source: Fruitnet
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