Nimble Farms debuts new brand across tops supermarkets

Nimble Farms debuts new brand across tops supermarkets

BUFFALO, NY – Nimble Farms (formerly Ellicottville Greens), a regional leader in indoor farming, is proud to unveil an exciting new brand identity and announce a major retail expansion. Through a chain-wide launch at Tops Friendly Markets, Nimble Farms introduces its new produce brand, reinforcing its mission to make fresh, local food accessible to every region and community, year-round. This bold vision is captured in their tagline: 'Locally grown, everywhereTM.'

Since 2018, Nimble Farms has utilized proven controlled-environment technology to develop a distributed network of smart modular farms powered entirely by renewable energy. The company has established a solid foundation in New York State, scaling operations strategically and sustainably while remaining committed to its mission of reliably and responsibly providing customers with fresh, quality produce, all year round.

“Since our inception, we have been dedicated to providing fresh, local produce to our communities using the most effective indoor growing technologies available,” said Gabe Bialkowsi, CEO of Nimble Farms. “Today, we proudly reintroduce ourselves as Nimble Farms—an inspiring new brand identity that honors our roots while reinforcing our mission to responsibly expand access to truly local food. With demand for healthy, perishable produce higher than ever, and with ongoing challenges facing our fresh food supply, we look forward to scaling our impact both regionally and nationwide in the years to come.”

At the heart of Nimble Farms’ operations are modular, climate-controlled grow units housed in converted shipping containers. Designed to maximize productivity per square foot, each unit is equipped with energy-efficient LED lights, recirculating water and nutrient systems, and precise environmental controls. This setup optimizes inputs such as fertilizer, water, and energy, enabling year-round production of a wide variety of high-quality, pesticide-free, non-GMO crops, including living lettuces, herbs, microgreens, and mushrooms. Emphasizing its commitment to sustainability, all Nimble Farms sites are powered 100% by renewable energy sourced from local solar, wind, and hydroelectric power.

The company collaborates closely with local supermarkets, farmers' markets, schools, and hospitals across New York State and the broader Northeast region to meet the growing demand for local, perishable produce. To mark its rebrand, Nimble Farms is excited to announce a major partnership with Tops Friendly Markets: Nimble Farms' Butterhead Living Lettuce is now available in all 152 Tops locations across New York, Pennsylvania, and Vermont, with plans to expand product offerings in the near future.

“Tops is thrilled to partner with a locally owned and operated vertical farm, bringing our community fresh, locally grown vegetables year-round,” said Jeff Cady, Vice President of Floral and Produce for Northeast Shared Services. “This collaboration not only supports sustainable farming but ensures that our customers can enjoy the highest quality produce every season, regardless of what challenges Mother Nature may present.”

Currently operating three sites in New York State, Nimble Farms is planning further expansion throughout the region and beyond. By the end of this year, the company plans to double its sites, expanding operations in New York and Pennsylvania, with the ultimate goal of building 100 locations nationwide within the coming decade. This growth strategy underscores Nimble Farms’ commitment to responsible expanding access to fresh, healthy food, creating green jobs, and building regional food security and economic resiliency.

To learn more, visit www.nimblefarms.com and follow Nimble Farms on LinkedIn, Instagram, and Facebook @NimbleFarms.

Source:

Share