Suntory Flowers launches European Division
Added on 15 January 2025
The MNP partnership began in the late 1980s with the launch of Surfinia® - the first petunias from cuttings. These vigorous petunias ignited a gardening boom, changing the landscapes of European towns. Ever since then, MNP has played a leading role in introducing and branding Surfinia® and many more varieties, achieving tremendous success.
This experience and track record has established MNP as a pioneer in the European vegetatively propagated plant business, playing a crucial role in the development of diverse varieties. Together, Suntory Flowers and MNP have continued to bring fresh winds to the floriculture industry with the development and branding of unique varieties Such as Sundaville® /Sun Parasol® and Senetti®.
Looking forward to the new venture, Suntory Flowers President Yasunori Yomo says, “With the launch of Suntory Flowers Europe, we are aiming to accelerate our foreign business operations, focusing on Europe, our most important region. More than ever, I believe that Suntory’s flowers can decorate and change the landscape of Europe’s cities.”
MNP’s Jeroen Egtberts is now president of Suntory Flowers Europe. Emphasizing the integration’s significance, he says, “This union marks the beginning of an exciting new chapter. This is the natural evolution of a long-lasting and fruitful partnership, years of support and commitment from all our stakeholders – our employees, partners and customers alike. We remain fully dedicated to delivering the quality and innovation that have defined MNP for decades, with a firm commitment to future growth and prosperity for all involved.”
Together, Suntory Flowers Limited and Suntory Flowers Europe B.V. are committed to a mission “to bring excitement and wonder to people through floriculture” by delivering beautiful plants to people all over the world through innovative product development and market expansion, establishing leadership in the European bedding plants and cut flowers segments.
The leadership team also includes Munenori Inagaki, who manages Suntory Flowers’ European business. The new website will be suntoryflowerseurope.com.
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