Finale Food Boost Challenge

Finale Food Boost Challenge

NETHERLANDS- On Tuesday May 24 the spectacular finale of the first edition of the Food Boost Challenge will take place. In the World Horti Center, the 10 nominated student teams will pitch their concept - with which they will entice young people between 12 and 20 years of age to eat more fruit and vegetables - to a professional jury and a room full of partners, press, fellow students and entrepreneurs.


Ron Simpson

Besides the pitches, none other than Ron Simpson (The Avocado Show) will inspire about his experience with health and the research results from The Hague University of Applied Sciences will be shared! We will end the afternoon by presenting the three prizes while enjoying a networking drink with the student teams and business partners.

The Food Boost Challenge is an initiative of Medical Delta Living Lab VIT for Life, HortiHeroes, Foodvalley NL and De Haagse Hogeschool. For more information check www.foodboostchallenge.nl.

Partners see: www.foodboostchallenge.nl/partners

Nominees see: https://hortiheroes.com/2022/03/21/genomineerden-food-boost-challenge/

Practical information

Date : Tuesday 24 May 2022

Time: between 14 and 17.30 hours + drinks until approx. 18.30 

Location : World Horti Center, Europa 1, Naaldwijk

Parking: free on site + accessible by public transport

Facts & figures (for additional information see the website)

  • Food Boost Challenge started a year ago for and by young people by 3 initiators.
  • More than 200 students did scientific research on healthy food among youngsters.
  • More than 1200 interviews conducted with the target group (12-20 year olds)
  • 25 ideas submitted by student teams from all over the country
  • 10 ideas selected to be linked to the partner network and the target group (MBO) for co-creation, validation and follow-up planning
  • 34 business, knowledge and network partners connected
  • 3 follow-up editions have already been planned ? second FBC ongoing/ already started and 2 FBCs in exploration

Source: HortiBiz

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