Gooddrop's 'grow-to-wear' apparel business using vertical farms

Added on 17 December 2024

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Gooddrop's 'grow-to-wear' apparel business using vertical farms

The Gooddrop and University of Nottingham research team. Image credit: Gooddrop

Conventional cotton has been called “the world’s dirtiest crop” thanks to the heavy use of pesticides and other agrochemicals used in the growing process.

“Cotton is an aggressive and destructive crop on an ecological level,” Simon Wardle, CEO of UK startup Gooddrop, tells AgFunderNews. “It uses a great deal of land. It uses an enormous amount of water, and a lot of the chemicals that are used on the crops are pretty harmful — not only to the land and with the runoff into rivers and other water sources, but it can also be very damaging to the individuals that work in the field.”