IFPA talks food affordability, packaging policy

Added on 23 November 2023

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IFPA talks food affordability, packaging policy

With increasing consumption of fresh produce as its top priority, on November 15, International Fresh Produce Association (IFPA) CEO Cathy Burns and VP of Innovation Vonnie Estes attended a roundtable meeting focused on U.S. and Canadian consumer food affordability with Canadian Prime Minister Justin Trudeau. The meeting was hosted by Michael Janis and the San Francisco Market.

“To drive consumption of fruits and vegetables, we must continue to create preference for produce and increase access, which includes ensuring affordability,” said Burns, in a news release.

“However, as IFPA members expect us to advocate on issues impacting their businesses, we also used our time to ensure that Canadian policymakers don’t also make food less affordable, less safe, and less accessible which will be an outcome of legislation that seeks to eliminate produce packaging options in Canada,” she added.