Global garden retail tour offers one-of-a-kind virtual experience

Added on 30 October 2020

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Global garden retail tour offers one-of-a-kind virtual experience

US- Garden center tours are always popular among the grower-retailer segment of the ornamentals industry because they offer a chance to be inspired and discover new ideas in marketing, store layout, and more. If there's a downside to these in-person experiences, it's they are confined to one centralized location.

That's why the move to virtual events in 2020 can be a blessing in disguise. The latest example is AmericanHort's new Retail Tour: A Virtual Experience announcement. The two-hour tour will be held live online on Nov. 19. Attendees will have the opportunity to participate in video tours and live Q&A sessions as they explore innovative and industry-leading garden centers from around the U.S. and the world.

This unique online experience will explore what makes independent garden centers unique. During each stop's video tour, attendees will discover the key to excelling with events and education, learn tips for getting their garden center involved in the community, explore ways to diversify their business, and take a special look at how other garden centers do business around the world.

Virtual tour stops include:

Roger's Gardens, Corona del Mar, CA
Rockledge Gardens, Rockledge, FL
Petitti Garden Centers, Bedford, OH
Eckards Garden Pavilion, Bedfordview, Gautend, South Africa

"We're excited to bring this special new tour to the industry," says Sherry Johnson, Vice President of Knowledge and Business Advancement at AmericanHort. "With the booming consumer interest in gardening, we wanted to create a forum to allow garden retailers to network with peers while drawing inspiration and tactics to take their garden center to the next level. We chose to highlight these centers because of their diverse and creative approaches to customer service and engagement."

"We are pleased to partner with AmericanHort," says a spokesperson with Proven Winners, sponsors of the tour. "Our shared focus of providing educational content and tools to support vibrant independent garden center communities is reflected here. We're excited to have garden centers from across North America take part and learn from some of the best in our industry."

Those who want attend but cannot make the live event should still register, as all registered attendees will be provided with a link to the recording after the event.

For more information and to register, visit AmericanHort.org/Retail-Tour.