Effective sales and operations planning process

Effective sales and operations planning process

In the dynamic world of large-scale greenhouse growing, Sales and Operations Planning (S&OP) can and should be a strategic cornerstone for success. S&OP is a collaborative management process designed to align sales, marketing, production, procurement, logistics, and finance functions within an organization.

It helps integrate the collective benefits of exceptional customer service, lean inventory management, cost-efficient production, agile crisis response, and collaborative efficiency within the framework to drive overall corporate success and align with corporate SMART – Specific, Measurable, Achievable, Relevant, and Time-Bound goals.

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Image by Drazen Zigic on Freepik

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