How to keep up with the shifting Nexus of plant retail

Leon Nicholas, Vice President, Retail Insights & Solutions? at WestRock, Inc., will offer a closer look at "The Shifting Nexus of Retailing" with a focus on how the COVID-19 pandemic has significantly changed consumer behavior for the long-term future. What do customers want? Learn the answer to this question and more during this presentation, which will give you the actionable insights you need to drive strategy and ignite growth.

"Coming out of COVID, the rules of engagement for merchandising and fulfillment have changed," Nicholas says. "This topic will help attendees better plan for this accelerated landscape."

Nicholas emphasizes two messages he hopes attendees will take away from his presentation:

• Merchandising matters more to retailers' ability to differentiate post-COVID
• Digitization — both of smart surfaces like plant tags and displays, and of fulfillment via increasing click-and-collect and shipping options — make engaging with shoppers through mobile-mediated merchandising more important.

Attendees will also learn:

• Update on key retail trends and consumer behaviors
• How retailers are rethinking or reimagining merchandising
• The role of e-commerce in retail

Check out the complete GROW Executive Summit agenda here.

Click here for more information.

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Source: Greenhouse Grower