The trends driving fresh produce into 2024

Added on 10 November 2023

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The trends driving fresh produce into 2024

During last month’s International Fresh Produce Association Global Produce and Floral Show in Anaheim, CA, the fresh produce industry gathered to network, learn, inspire, and to discuss the state of the fresh produce industry. Globally, the industry faces many challenges at present as weather extremes, geopolitical tensions, and the ever-decreasing and more expensive workforce is affecting players along the fresh produce supply chain.

Luckily, with the numerous technological innovations and exciting new products being developed, the future remains full of opportunities for the fresh produce industry. In a recent report, a team of senior analysts at Rabobank offers an overview of key drivers heading into 2024, many of which are focused on controlled-environment agriculture. Specifically, the report addresses: