Angry French farmers can count on horticulturists for support

Added on 27 May 2024

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Angry French farmers can count on horticulturists for support

Photo: AIPH

Recent farmer protests engulfing large parts of Western Europe are proof of the frequently bitter relationship between farmers and supermarkets, farmers and national governments, between farmers and environmentalists, and between farmers and Brussels. French horticulturists, being a vital part of the country’s agriculture, mostly have the same concerns as their larger-scale brothers in EU agriculture, while there are also several country-specific issues, writes Brand Wagenaar for FloraCulture International.

France has 2,300 flower and plant growers, including a sizeable number of small-sized ‘hortipreneurs’ who ‘grow their own’ and sell locally. The latter are often supported by social media and a digital commerce platform offering a unique, personalised experience with a focus on ‘returning to nature’.