IPM Essen will be back in 2022

Thanks to rising vaccination rates, numerous exhibitors from Germany and abroad have already confirmed their participation in the event of the year. Rising demand for flowers and plants also make it an important time to gather in person, with the home as a cozy retreat and the garden as a green oasis of well-being playing an even greater role with the consumer during the pandemic.

Self-sufficiency in fruits and vegetables is also in fashion, especially among the younger generation. At the same time, consumers are developing an ever-greater eco-consciousness.

"The horticultural industry must make itself fit for the future in order to meet today's demands. Regardless of the pandemic, climate change continues to concern us," says IPM Advisory Board Chairwoman and President of the Landesverband Gartenbau NRW e. V., Eva Kähler-Theuerkauf. "Sustainable solutions must be presented and discussed. The next IPM ESSEN is more than overdue, because we need this international communication platform as an important innovation driver."

Tests, vaccinations, and a comprehensive hygiene concept allow trade show to be held safely again, says Oliver P. Kuhrt, Managing Director of Messe Essen.

"We are experiencing a very high level of willingness to participate in IPM ESSEN 2022 in all exhibition sectors. Especially now, the industry needs a platform for innovations and personal exchange," says Sabina Großkreuz, Business Unit Manager Marketing at Messe Essen.

New: Special Show on Sustainable Packaging

Climate change and environmental protection are very important to the end consumer. The industry faces the challenge of meeting the desire for greater sustainability. A first step can be the use of environmentally friendly packaging.

A new special show "Packaging in Horticulture" provides the horticulture industry with an overview of the market and possible solutions. In addition to products made from recycled plastic, the focus is also on plastic alternatives and reusable systems. Visitors can experience further retail trends and POS concepts that can be implemented on a one-to-one basis at the IPM Discovery Center. Guided tours and a Speakers' Corner impart knowledge and practical tips for successful business in the floral retail sector.

More information on the event is available here.

Source and Photo Courtesy of Greenhouse Grower

Source: Greenhouse Grower