Joining forces leads to a wider range of chrysanthemums

Icon Selections and Fleurations will work together with Floritec/Seikoen (part of Ichochio Holdings) in the breeding, sales and distribution.

Icon/Fleurations will intensify their breeding activities and focus on that.

Floritec takes responsibility for sales and distribution of the Icon/Fleurations assortment and organizes the availability of propagation material and cutting production.

"Breeding by design"

This collaboration provides a broader, more complete range of customized products.

This new joining of forces is in line with Floritec/Inochio Seikoen's ambition to continue the growth. This will also enable Icon/Fleurations to further commercialize their stock of the latest chrysanthemum varieties and to intensify the development of the new varieties for the future.

www.floritec.eu                                                                  www.icon-selections.nl

Source: Goedemorgen