Kick off new Petunia branding

'Yellowstone Forever' petunia displays a one-of-a-kind yellow color on super blooms and offers excellent garden performance. Royalty revenues generated by sales of the 'Yellowstone Forever' petunia will be donated to Yellowstone Forever. 

Yellowstone Forever is a certified 4-star and Best in America Charity. The nonprofit partners with Yellowstone National Park to create opportunities for all people to experience, enhance, and preserve this historic American treasure forever. Yellowstone Forever's mission of engagement and support through education and fundraising will ensure that Yellowstone remains vital and awe-inspiring for generations. 

Rebecca Lusk, Retail Director for Dümmen NA, Inc., says, "This collaboration between Dümmen Orange and Yellowstone Forever allows both of our organizations to share our passion for nature and all its beauty, now and in the future."

"We are excited to partner with Dümmen NA, Inc.," said Edna Johnson, Acting President & CEO of Yellowstone Forever, "and we are grateful for their support of the world's first national park." 

An essential component of the co-branding initiative is a fresh new container design. It features a stylized geyser erupting from a mound of "Yellowstone Forever" petunias, with a backdrop of mountains, all designed in an attractive green color. 

Growers can receive cuttings for this fantastic new petunia hybrid starting Week 40, 2020. Consumers will be able to buy flowering plants at Lowe's, and select Independent Garden Centers come spring of 2021.

Company information

DÜMMEN ORANGE 
Dümmen Orange is the world's largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is approximately €350m. The company employs over 7,300 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites and a world class R&D team developing innovative value-added product for customers. The key to Dümmen Orange's success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff as well as the sector it serves.

YELLOWSTONE FOREVER
Yellowstone Forever is the official nonprofit education and philanthropic partner of Yellowstone National Park. They partner with Yellowstone National Park to create opportunities for all people to experience, enhance, and preserve Yellowstone forever. Their mission of engagement and support through education and fundraising will ensure Yellowstone remains for generations come. Yellowstone Forever is a certified 4-star and Best in American Charity. 

For more information please contact: 

Rebecca Lusk - Retail Director NA
r.lusk@dummenorange.com | 443-398-4931

Sam Barkley - Senior Director, Corporate Partnerships
sbarkley@yellowstone.org | 406-848-2400

Source: Goedemorgen