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'Agri-influencers' drive growth in Senegal's agriculture sector

Added on 20 September 2024

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'Agri-influencers' drive growth in Senegal's agriculture sector
Image by Racool_studio on Freepik

Social media-savvy farmers in Senegal are revolutionizing the agricultural sector by directly engaging with buyers, streamlining sales and disseminating expert knowledge online.

Crouched next to a pile of fresh mangoes, Senegalese farmer Mame Abdou Diop shoots a TikTok clip, hoping it will be a hit with his burgeoning social media following.

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