No botox flowers to celebrate the best of French blooms
Added on 22 September 2021
The campaign has been rolled out a few days of France's Fęte Nationale, the country's independence day celebrated on 14 July. One of its highlights is a competition open to the France's 15,000 artisan florists and the general public. To win they need to create the most beautiful flower arrangement in the colours of the French flag, blue-white-red, and composed of French flowers only. Participants are invited to share the photos of their floral creations on social media.
Fleurs d'Ici touts itself as a "company with a mission", winner of the Social Enterprise Awards of the city of Paris and the 2020 Social Entrepreneur Award by the Boston Consulting Group. Also, Hareng was made Knight of the Order of Merit by Nicolas Hulot, France's former Environment Minister.
Source and Photo Courtresy of AIPH
Source: AIPH
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