Priva and Blue Radix bring their collaboration to a next level

AI-driven growing is fundamentally changing and enhancing horticulture. Collaboration in data solutions across the greenhouse ecosystem is essential to integrate insights, optimize resource use, and unlock new levels of efficiency and control. That’s why the companies are combining and integrating functionalities and teaming up in commercial activities. This is laid down in a Multi-Year Agreement for Strategic Cooperation.

‘New solutions are needed’

Since 2021 Priva and Blue Radix have been working together in unlocking these innovations for its joint customers. Hans Peters, CEO of Priva states: “As Priva, we’ve seen the need to go beyond current results and functionalities. Experienced growers know that last extra kilo is the hardest. Especially in an increasingly complex world, with fluctuating market prices, shifting weather patterns, rising energy costs and more stringent regulations. So, to go to that next level, new solutions are needed.” Dirk Prins, Lead Business Development Manager at Priva adds: “By adding AI to our Priva process computers we’ve seen growers to be able to manage more hectares effectively while they also increase their financial results. The reduction of energy and water usage and increased yield go hand-in-hand. With Blue Radix’s Crop Controller we can offer these advantages to all our customers.”

Impactful mathematics

“With Crop Controller, we are adding impactful mathematics to daily greenhouse activities, such as Climate and Irrigation control. This way we help growers to achieve better quality, lower cost and improved yields without the stress of continuously tuning the climate computer,” says Ronald Hoek, CEO of Blue Radix. “Algorithms can process so much data at a high frequency, continuously. With the robustness of Priva process computers and the Priva Connected subscription we make this available to every vegetable grower in our industry. We are running in about 100 greenhouses in 17 countries. In each greenhouse and for each grower it feels like its tailormade. More and more growers experience the value of Autonomous Climate and Irrigation Control, and others want to join, older and newer companies, bigger and smaller. It’s relevant for all.”

Unlocking new value

Hans Peters and Ronald Hoek agree growers and greenhouse entrepreneurs should always be able to choose the solutions that fit best, so both companies work independently with others. “We both believe in an open ecosystem that unlocks value for greenhouse companies,” underlines Hans. At the same time, the market will recognize and experience the teamwork of both companies who are working side-by-side for their customers.

About Priva

Priva is the market leader in climate and process control for horticulture. Priva develops complete, integrated control systems and innovative data services for greenhouses to safeguard quality, maximize revenue and minimize costs. Priva's process control computers and advanced sensor technology seamlessly integrate the control of climate, water, fertilizer and energy in greenhouses. 

With more than 500 employees, 16 local offices and more than 450 international installation partners, Priva delivers sustainable solutions and services in more than 100 countries. With its activities in Horticulture, Building Automation and Indoor Growing, Priva contributes to sustainable living for a growing and urbanizing world population.

Priva. The Experts’ Choice, leading the way to more predictive, scalable and sustainable cultivation worldwide.

About Blue Radix

Blue Radix is the independent specialist and market leader in Autonomous Growing. Blue Radix creates AI-solutions for almost all daily decisions and actions in greenhouses to solve the scarcity of experienced growers and to feed the growing world population in a sustainable way. With Integrated Autonomous Climate & Irrigation Control by Crop Controller growers can optimize and realize their unique crop strategy with AI and reduce their climate computer work by 80%. www.blue-radix.com

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