Australia's new R&D initiative: A game-changer for growers

With only 6.1% of Australians meeting daily dietary guidelines for vegetable and fruit consumption, the program seeks to drive behavioral change through evidence-based strategies. By encouraging Australians to eat just one more serve of vegetables per day, the initiative could result in an additional 9.1 billion vegetable servings consumed annually—translating to 680,000 tonnes of increased vegetable demand.