Bayer to launch ten blockbuster products to support global agri

• The company aims to scale regenerative agriculture on more than 400 million acres globally by the mid-2030s.
• Bayer’s strategy focuses on innovations that enhance productivity, mitigate climate change, and improve sustainability in agriculture.
• The company is leveraging advanced technology platforms, including gene editing and precision breeding, to develop new crop protection and enhancement products.
• Bayer’s R&D pipeline includes advancements in corn, soybean, rice, and wheat cultivation, with a strong emphasis on sustainable and efficient farming practices.

Bayer has announced an ambitious plan to launch ten blockbuster agricultural products over the next decade, each projected to generate over 500 million euros, contributing to an R&D pipeline valued at over 32 billion euros. The announcement was made at Bayer’s 2024 Crop Science innovation update in Chicago.

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