Marijuana genetics trends to extend beyond high THC in 2024

Added on 05 January 2024

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Marijuana genetics trends to extend beyond high THC in 2024

THC potency – the higher, the better – is still the most important factor to consumers shopping for marijuana products, cannabis operators say, but secondary factors also are driving genetics trends at cultivation facilities across the United States.

In addition to high-THC, high-yield cultivars, experts in the cannabis industry say consumers are becoming increasingly interested in:

The terpene profiles of cannabis products.
Legacy strains bred with high-THC marijuana cultivars.
Minor cannabinoids such as THCV and CBN.

Trends aside, THC potency is still the most important factor to consumers.

“We’re getting feedback from some of the dispensaries saying that if it’s lower than 25%, they don’t want it or they want it for a lower price,” Reggie Harris, co-founder and CEO of Missouri-based genetics company House of Kush, told MJBizDaily.

Classic strains crossed with high-THC cultivars

House of Kush is focused on producing legacy genetics – or cultivars with names that are recognizable to prohibition-era consumers, such as Bubba Kush and OG Kush.

“Even though people love the legacy names and they love buying legacy strains, high THC is the rule of the day,” Harris said.