In the basket

Added on 10 July 2024

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New research reveals consumers care most about price, but health benefits and avoiding food waste influence their fresh produce shopping habits.

Consumers want to incorporate fresh produce into more meal occasions, reduce produce food waste and learn more about the nutritional value of fresh foods — a boon for the CEA market and crucial information to examine for sales, marketing and packaging plans. In March, FMI — The Food Industry Association released its sixth Power of Produce report, and it identifies insights and opportunities for the entire fresh produce supply chain.