RFH keeps the local auction open until at least 2023

The Local Auction sounding board group is a diverse and representative group of approximately 20 growers and buyers. During a number of sessions, RFH's board held discussions with them about their needs and concerns regarding the future digital auction. The discussions revealed that there is a need for an overview of the local, digital auctions; inspections of (almost) all products; a display function for niche and seasonal products, and timely receipt of products.

Royal FloraHolland investigated how it can meet the above-mentioned requirements. The following solutions were defined for this.

Local auction

RFH has decided to keep the local auctions in Rijnsburg for the time being. However, it will be digitizing the local auctions in Rijnsburg according to schedule. Rijnsburg will therefore keep its local auction schedule at the local digital auctions until at least 2023.

In this way, buyers will be given the time to discover the possibilities of the new (digital) Buyers' Workstation. In addition, RFH is working on a possible reduction of the number of local auctions in order to thus promote the overview of the number of auctions for buyers that can be followed.

In Rijnsburg - just as in Aalsmeer and Naaldwijk - trolleys will no longer physically appear at Auction. RFH will therefore continue 100% image auctioning there. 

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Photo Courtesy of AIPH

Source: AIPH