Royal Van Zanten partners with plant research company on R&D

Added on 07 March 2022

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Royal Van Zanten partners with plant research company on R&D

Royal Van Zanten, an ornamental plant breeder, and plant research company KeyGene have agreed on a multi-year partnership in research and development. The partnership will enable Royal Van Zanten, a leading company in pot plants, cut flowers, and flower bulbs, to accelerate the development of market-focused varieties in its ornamental crops and strengthen its team of breeders and scientists. Thanks to the new collaboration, KeyGene, which develops and applies innovative technologies for crop improvement, can broaden the use of its proprietary technologies in ornamental crops.

Royal Van Zanten has been an innovative business in the international ornamental horticulture industry since 1862, and will celebrate its 160-year anniversary this year. The innovation capabilities combined with the passion of the personnel in The Netherlands, Colombia, New Zealand, Uganda, and South Africa, and the collaboration partners in the supply chain, enable the company to supply a wide range of cut flowers, pot plants and flower bulbs.

Incorporating Innovative Technologies

Innovative technologies for plant breeding developed at KeyGene will boost Royal Van Zanten's breeding of ornamental crops, which will allow for strengthening the company's market position for many years.