Sakata adds to bell pepper portfolio

The purchase entitles Sakata to all existing assets of Danziger's blocky bell pepper breeding program and boosts Sakata's position in the global pepper market. The acquisition, which includes several existing commercial varieties in the market, will enable Sakata's global breeder network to combine Danziger's genetics with existing Sakata blocky bell pepper advancements and bring more products to market.

"We're very excited to tap into this resource to better serve the blocky bell pepper market, not only in North America, but globally as well," says Bryan Zingel, Senior Sweet Pepper Product Manager for Sakata. "Danziger has an exceptional breeding program and commercial variety portfolio focused on the Mexico mid-tech market, as well as U.S. growers utilizing high tunnel and shade cover growing practices."

Danziger developed its blocky bell pepper varieties using fast-track computational breeding technology from seed breeding specialist Equinom Ltd., an ag-tech seed innovator that integrates cutting-edge technology with data-driven breeding methodology. The technology enables the company to breed non-GMO varieties with high levels of accuracy and efficiency.

"We are very happy that our pepper varieties are now in the hands of Sakata, as we are convinced that  Sakata will do a great job in maximizing the potential of our breeding program and varieties to create value for Sakata and the pepper growers and consumers around the world," says Micha Danziger, CEO of Danziger Seeds.

Sakata's Senior Director of Research and Development, Jeff Zischke, played a key role in the company's strategic acquisition of the program.

"Sakata has a global network that can expand and amplify this blocky bell pepper program worldwide," Zischke says. "We look forward to advancing these exceptional genetics to build a more comprehensive pepper program for the global market."

Sakata Seed America will call upon its extensive network of global affiliates to continue to develop the program to its fullest potential and increase its reach. All existing Danziger commercial varieties will be made available to the industry via Sakata Seed America, effective immediately.

Source and Photo Courtesy of Greenhouse Grower

Source: Greenhouse Grower