Say hello to the International Fresh Produce Association

The association is also positioned to serve as a resource and partner for policymakers and change leaders invested in the solutions the industry has the power to provide.

"The challenges we face today span the entire consumption continuum, from food insecurity on one end to food waste on the other," says IFPA co-CEO Cathy Burns. "From changing climate patterns to shifting geo-political environments, the stakes have never been so high not only for the livelihood of our industry - but for the world. The fresh produce industry offers solutions to almost every major global health and economic challenge and we look forward to welcoming others to join our efforts."

IFPA is a new association forged under the leadership of the two previous fresh produce and floral associations, United Fresh Produce Association and Produce Marketing Association.

IFPA will advocate nationally and globally for the fresh supply chains through government advocacy and leadership especially in the North American Market. The association will also grow connections within the industry and between the industry and the world for the better outcomes of both. They will also guide the industry and partners with expertise on the IFPA team and through volunteer leaders.

"Our association is driven by the engaged leadership of our volunteer leaders as well," says IFPA co-CEO, Tom Stenzel. "We were thrilled to receive more than 1,000 applications from volunteers across the industry, a sign of support for our association, but also an indication of the enthusiasm and urgency our industry feels about our role in today's global environment."

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Source: Greenhouse Grower