A crowded market

A crowded market
Image by jcomp on Freepik

From health perceptions to environmental factors, research reveals consumers’ beliefs and behaviors surrounding food choices.

The 2024 Food and Health Survey marks the 19th year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues related to personal health, nutrition, eating patterns, food production and food safety. 

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