Sustainabloom forges path to greener future for floriculture business

Sustainabloom forges path to greener future for floriculture business
Photo: AIPH

In the spring of 2024, floriculture business members were introduced to an initiative launched to heighten awareness and provide guidance to more sustainable practices throughout the industry. In a year, growing support of the programme has enabled Sustainabloom to flourish, doubling the offerings of research-based guides and resources and positioning the initiative for further expansion.

The American Floral Endowment (AFE) unveiled the Sustainabloom website in April 2024, tying the organisation’s mission to fund innovation and growth in the industry with the pursuit to support industry members in their sustainability journeys.

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