Adopting tech in the greenhouse to develop business resilience

Added on 22 November 2023

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Adopting tech in the greenhouse to develop business resilience

Adopting new technologies enables greenhouse growers to develop business resilience when dealing with a host of issues. These include supply chain problems, cost tracking, workforce management, and improving efficiencies across the production process. With technology, owners can withstand these challenges as their businesses grow by reducing manual tasks and consolidating data so it can be mined for insights into business performance.

In this article, we present technologies greenhouses can consider to run their businesses more efficiently. We also discuss the key to generating the full value that new technologies provide so owners can optimize the return on their investment.

Complementing Nurturing and Knowledge with Technology

Perhaps more so than any other type of business, greenhouse growers rely on the human touch. It takes careful nurturing to turn seeds or cuttings into vibrant flowers, plants, and trees. Running a greenhouse also requires specialized expertise in plant genetics, the weather, pest management, soil composition, and fertilization.

Yet, that human touch and that expertise also needs technology to succeed from a business perspective. Having a green thumb and knowing how to grow beautiful flowers and trees is step one. It’s just as important to create an operational foundation to scale production, fulfill market needs, and turn a profit.