Five ways small businesses can use Threads app

Below, Jon Morgan, CEO and Editor-in-Chief of Venture Smarter, shares five ways he believes small businesses should be utilizing Threads in order to maintain a competitive edge.

Brand Awareness

Threads is yet another opportunity for small businesses to increase visibility for their brand, with updates on products and services, and company news. This is important as companies with a good level of brand visibility and awareness have an edge over competitors, as it helps to influence customer’s decisions.

Now is a good opportunity for small businesses to start posting while there remains a lot of hype around the platform; the algorithm may promote their posts to a wider audience than when bigger brands get on board. At the time of writing, some globally recognized brands have either not made an account yet or have registered an account but are yet to make their first post.

Customer Engagement

Customers love to be heard, and building rapport with them on their chosen social media platform can build brand loyalty, whilst also being an opportunity to provide the customer with support for the product or service.

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Image by pressfoto on Freepik

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