Floriculture packaging and labeling are shifting to automation

Added on 26 October 2023

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Floriculture packaging and labeling are shifting to automation

The packaging process is changing. Image by Freepik

Packaging is a constantly evolving challenge for growers. This involves several aspects, including boxes, labeling, automation, and consumer experience. Packaging is the last step in a plant’s life before it hits the retail shelves or arrives at a consumer’s home. Therefore, there is a lot of thought behind the packaging process.

Direct-to-consumer (DTC) shipping is a newer aspect of the horticulture industry. Some companies offered this service before the COVID-19 pandemic, but it really ramped up once stores were forced to close. DTC has a unique set of challenges compared to wholesale partnerships.

Costa Farms, based in Miami, FL, focused on e-commerce after the acquisition of Delray Plants in 2017. Costa Farms’ e-commerce division has doubled in size every year, according to Daniel Goldgewicht, Director of Operations, E-commerce. He says it is on track for 1 million shipments this year, in comparison to 800,000 shipments in 2022.

One major challenge with packaging is the weather, he says. The plants must be prepared for whatever Mother Nature throws their way. The boxes have air holes that are punched in warmer seasons to get the air flowing inside the box and make sure the plant can breathe.

Image by Freepik

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