ROOTS makes tech affordable to N. American farmers globally

Roots Sustainable Agricultural Technologies (ASX:ROO) is endeavouring to expand its foothold in the North American market, considered one of the most sophisticated greenhouse and temperature-controlled agriculture industries globally.

ROO CEO Boaz Wachtel said North America is working to improve its energy use through innovative food production technologies.

“North America is a sophisticated, homogeneous farming market that seeks new technologies to reduce energy use,” he said.

“It’s less price sensitive to pay for new techs than other markets due to good returns from greenhouses due to high average yield per square meter and higher wholesale food prices.” 

Adapting farming to meet challenges

The ag-tech company was established in 2012 and graduated in 2016 from the technology incubator program administered by the Israel Innovation Authority, formerly known as the Israel Office of the Chief Scientist.

ROO is focused on developing, producing, and commercialising precision agriculture technologies to address severe weather conditions, improve crop yields, and provide water for irrigation in a cost effective and environmentally sustainable manner.

The company’s Root Zone Temperature Optimisation Technology (RZTO) system can heat, or cool crop roots as needed in one system, mitigating against temperature fluctuations, which is critical in regions where daily and seasonal temperatures can vary significantly.

“We are the only company in the world with tech to cool roots and that is becoming an urgent plant saving tech as heatwaves grow in frequency and ferocity,” Wachtel said.

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