The future of farming: Predictably unpredictable

The future of farming: Predictably unpredictable
Image by freepik

If I’ve learned one thing in my eighteen years of working with farmers, first as a produce buyer and now as CEO of The FruitGuys, it’s that farming is predictably unpredictable.

If you have the right balance of nutrients in your soil, plant the right crop at the right time, and get lucky with the weather, then you grow beautiful produce. But if any of those inputs go astray—well, who knows? Still, we can’t help but try to predict the future. Here are the top agriculture trends my team and I are watching in 2025.

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