Vertical Future vision for sustainable agtech & diversified growth

Added on 31 October 2023

Key Takeaways

Vertical Future is committed to leading innovation with a progressive approach to agriculture technology.
The company identifies deglobalization and on-shoring as opportunities to stabilize local production, particularly in the Middle East.
Grant MacDonald emphasizes the importance of a balanced financial and growth strategy to avoid the pitfalls of rapid expansion.
Vertical Future has a diversified portfolio includes R&D, alternative proteins, plant science, and space farming in partnership with NASA.
MacDonald advocates for a holistic approach to environmental impact, considering not just carbon emissions but also resource conservation.

Introduction

In a recent interview with Grant MacDonald, Business Development Manager at Vertical Future, we gained valuable insights into the company's vision and strategy. Vertical Future aims to be a game-changer in the agriculture technology sector. "We are a company that strives to lead in innovation and is very progressive in its approach," MacDonald states. This editorial will explore the key points made by MacDonald, offering a comprehensive look at the challenges and opportunities in the agriculture technology sector.

Vertical Future (LinkedIn Page) is a global vertical farming technology and data company and Global Innovator in the World Economic Forum. The Vertical Future team design, manufacture, and build a range of proprietary hardware and software technologies, including an integrated vertical farming system – fully automated from seed through to harvest and back. Powered by its proprietary “DIANA” SaaS system that tracks, analyses, and improves the entirety of the growing process and underlying crop science, Vertical Future is building a global network of data-enriched, smart farms.