This startup to provide 'Plenty' of fobs and leafy greens

Agricultural communities sparked our civilizations — humans were able to move away from the nomadic, hunter-gatherer lifestyle and instead domesticate plants and animals for survival. As incredible as this transition was, the agricultural industry that allowed us to evolve now has an uncertain future.

Resource-intensive, monocultural farming practices have robbed the world's topsoil, essential for growing our food, of essential nutrients — bringing with it loss of biodiversity and increased water pollution due to the rampant usage of synthetic fertilizers and pesticides, among other catastrophic side effects. Collectively, these factors are impacted by and contribute to climate change, encouraging weed and pest proliferation, uncertain precipitation patterns and rising temperatures globally.

"Our existing food supply is fragile, strained and unsustainable," Dana Worth, SVP of Commercial at San Francisco-based Plenty, told Sustainable Brands™. "For example, in California, the 5th largest supplier of food in the world, we are just one bad fire season away from disruption to our many growers."

To ensure a consistent food supply and protect our soil, we need to move away from unsustainable farming practices towards those which are less degrading to our land, and produce more reliable and consistent yields.

Continue reading.

Photo Courtesy of Plenty

Source: Sustainable Brands