How to cultivate customer-centric greenhouse operations

How to cultivate customer-centric greenhouse operations
Image by drobotdean on Freepik

In today’s greenhouse industry, the ability to adapt to customer needs and integrate their feedback can distinguish successful growers from the rest.

Understanding your customers’ preferences, anticipating their needs, and integrating feedback into your operations can enable you to build a resilient, customer-centered business. This article outlines a practical toolkit for greenhouse growers to enhance their customer engagement through product management techniques, applying principles of agile methodologies and project management.

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