Trends and hot sellers in perennials for pollinators

Added on 13 October 2023

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Trends and hot sellers in perennials for pollinators

Pollinators and awareness of their habitat loss are on many consumers’ minds. As Dr. Allan Armitage identified in a recent Greenhouse Grower column, “What the pollinator trend has created is a wonderful marketing opportunity.” But what are consumers looking for? How can you best capture the market?

Consumers are changing in the post-pandemic era. The demographic is expanding, and younger buyers are becoming a dominant face of the market. First-time home buyers are branching out from the houseplants and veggie gardens of the pandemic.

“More than 80% of consumers are doing research before they come in the door,” says Jessica DeGraaf, Director of Retail Accounts at Proven Winners.

She explains that they know they want to help the pollinators, desire to have an impact, and feel they are helping the greater environment. Nikki Bruner, Marketing Manager at the Florida-based operation Perfect Plants Nursery, shares the same view.