Decorum inspires the world with its World Cup Floral Art campaign

Added on 30 January 2025

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Decorum inspires the world with its World Cup Floral Art campaign

In 2025, Decorum is making a bold statement as the proud main sponsor of the World Cup Floral Art 2025, the leading event where the very best in international floral design come together. Under the powerful motto: “The best in the world work with the best in the world,” Decorum is shining a spotlight on the passion, talents, and stories of the participants in this prestigious championship.

Each month, Decorum highlights a unique participant from the international world of floral and plant design. Their creations, personal journeys, and cultural backgrounds not only showcase the diversity and beauty of flowers and plants but also deliver an inspiring message: “The future belongs to those who dare to chase their dreams.”

Kicking off this ambitious campaign is a special short documentary featuring Hanneke Frankema, European Champion and master florist. As a symbol of perseverance and creativity, Hanneke shares her story: from national achievements to international triumphs. This “Iron Lady” of floral design offers viewers an exclusive behind-the-scenes look at her life, sharing valuable tips, insights, and her preparations for the World Cup Floral Art 2025.

A Tribute to Mastery
Decorum is proud to have Hanneke Frankema as the ambassador of its high-end label. Her dedication and craftsmanship reflect the core values of Decorum: striving for quality, sustainability, and innovation.

Curious about Hanneke’s inspiring story? Watch the full video now on the Decorum Plants & Flowers YouTube channel. Follow the World Cup Floral Art 2025 campaign and get inspired via @decorumplantsflowers_official.

Don’t miss out—watch Hanneke’s journey today and experience the artistry and passion of the world’s best florists firsthand!

We are Decorum

Decorum is the premium brand of over fifty Dutch growers. All family owned businesses, many third or fourth generation grower. These growers work together to create a strong brand which stands for quality, innovation and sustainability. That brand is Decorum. With hundreds of innovations each year, the assortment of Decorum is always changing and always exciting. Decorum growers invest in sustainability. From natural energy projects to the most advanced growing techniques, Decorum growers work hard to make the world a better place. Less plastic and a lower CO₂ footprint are key in our sustainability goals.

It goes without saying that only the best plants and flowers are selected for the Decorum brand. Our growers have a great passion for plants and flowers. Just like you. The Decorum quality label is our promise that all the products are premium quality with a longer lifespan.