2022 Valentine's Day recap from FlowersandCents

"It's was a good holiday, but not a great one. Open market was not as strong towards the end, especially on roses. Ecuador came early, due to the logistical challenges, many of those growers start building up inventory in Miami, and flooded the market with cheap and aged roses, which didn't help the market. But, yesterday was very strong, everyone restocked up, which is a good sign."

Miami Importer

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"Another one under our belt. Last year was a terrible one, it was good with sales, but logistics were due to the extreme cold in the mid west, freezing temperatures in Texas and Fedex being occupied by sending the vaccines, we felt it could not be a worse holiday than last year, and we were right, thankfully

It was a very smooth holiday for us. Our flowers from Holland, South America, Italy and Japan all came in on time, of course we had some delays, but we had built in a cushion of time, our domestic truck and flight partners really came through and did a great job! Our clients have been busy, happy with the quality of the flowers and generally it just had a great vibe this year!

I hope that everyone in the industry had the same positive experience this Valentine."

Dutch importer

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Source: AIPH