Agritecture receives investment from AgTech leader Priva

Added on 31 May 2022

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Agritecture receives investment from AgTech leader Priva

Agritecture announced today a strategic investment by Priva, a technology company globally active in food security and energy transition. Founded by Henry Gordon-Smith in 2011, Agritecture is known as the world's leading advisory firm on urban and controlled environment agriculture (CEA). The firm offers a range of services to farmers, technology suppliers, startups, multinationals, investors, and real estate developers - all aimed at making agriculture economically feasible, resilient to climate change, and powered by data-driven strategies.

To the left is Priva Operator, a cloud-based application to manage climate, water, and energy; image sourced from Priva. To the right is the Agritecture Designer software in use, specifically the Commercial Urban Farming Course; image sourced from Agritecture.

As an innovative supplier of climate control solutions for people and plants, Priva understands and shares Agritecture's mission to accelerate and empower the transition to smarter and more resilient agriculture. Founded in 1959, Priva has had its hand in thousands of successful projects around the world. But the Priva leadership hasn't stopped there. CEO Meiny Prins also leads the Sustainable Urban Delta Foundation, which seeks to inspire and support (mega)cities to become food-producing cities.

Meiny Prins, CEO & Co-Owner of Priva, and Henry Gordon Smith, Founder & CEO of Agritecture, at Expo 2020 Dubai

"A food-producing city is a livable city in many ways. It will boost entrepreneurship and social cohesion, while creating a healthy and green environment. Climate change combined with the way most of our food is still being produced will be disastrous. So we need to speed up professional and scalable local food production. Entrepreneurs and skilled growers applying proven technology are key. That's why Priva supports the vision of Agritecture and believes that with our partnership, we can work together toward this rewarding perspective for a better quality of life, solving many environmental problems along the way!" - Meiny Prins, CEO & Co-Owner of Priva.

The investment will specifically fund the next stage of technology development for Agritecture, allowing the firm to intelligently connect CEA business owners with vetted equipment, technology, and financing providers from Agritecture's Partner Network. "Agritecture will set a new bar for the industry when it comes to data access, standardization, and transparency, beginning at the earliest stage of project development," says Director of Digital Strategy, Ricky Stephens.

Source: Agritecture