A New Year's message from Royal FloraHolland's CEO Pieter Bootsma
Added on 13 January 2025
Royal FloraHolland CEO Pieter Bootsma. Courtesy of Royal FloraHolland
Bootsma is looking forward to the new year with optimism and confidence, driven by its aspiration to achieve growth. “We have written black figures in 2024, and we want to keep it that way,” he said in his New Year’s video message.
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