Myplant & Garden: 55,000 sqm dedicated to horticulture

Added on 12 February 2025

Myplant & Garden – International Green Expo February 19-21, 2025, Milan-IT

Internationality, research, markets: "Myplant at the center of industry innovation."

Italy as a climate hotspot: "Trees are the future of our cities."

Markets: the 1st Report on Italian horticulture presented at the fair, "The country's green engine."

An even bigger edition, with 55,000 sqm (+5,000 sqm) spread across four halls: an impressive space covering 5.5 hectares, equivalent to eight football fields or 211 tennis courts.

More than 800 exhibiting brands (22% from abroad, mainly from the Netherlands, Germany, Denmark, France, and Spain, with floral companies from Ecuador and Kenya attending for the first time), dozens of partner associations, 200 buyer delegations, and over 125 accredited foreign companies from 45 strategic countries across five continents. Additionally, there will be 70 conferences and special initiatives and 150 journalists already accredited. These are the initial figures for the event, just days before it opens.

A gigantic, luxurious super-garden filled with innovations, products, and solutions for nine key industry sectors: nurseries, flowers, decoration, machinery, technology, pots, services, architecture and construction, and outdoor furniture. Additionally, outdoor areas will be dedicated to barbecues and lumberjacks.

Over 20,000 professionals and hundreds of buyers and international delegations from the Middle East (continuously increasing), Europe (mainly Germany, Spain, Bulgaria, Romania, and France), North America, and China are expected. This underscores Myplant’s central role in global markets and the excellence of 'Made in Italy' products worldwide. Attendees include industry operators, landscapers, real estate developers, retailers, purchasing managers, sports managers, hospitality structures, technicians and municipalities, major event organizers, and import/export companies.

The Mediterranean product and 'Made in Italy' style are highly appreciated globally. This is evidenced by the launch of Myplant Middle East, which will take place in Dubai from November 15-17, 2025. For the first time, an Italian trade fair will organize the first and only industry event in the lucrative and promising Middle Eastern market. This is a clear and powerful demonstration of Myplant's international standing.

The Market

After confirming a record production value of €3.1 billion in 2023, 'Made in Italy' horticulture is expected to surpass €3.2 billion in 2024—the highest figure ever recorded. Based on 2024 projections, this represents a 3.5% increase from the previous year and a 30.8% rise over the past decade.

Italian exports are also showing promising figures, exceeding €1 billion in the first nine months of 2024 (+5.1% compared to the same period in 2023). However, while the trade balance recorded a surplus of over €390 million, imports also rose significantly, reaching €618 million (compared to €471 million in 2023 and €459 million in 2022 for the same period).

The main buyers of Italian horticultural products worldwide are:

France (19.7% of Italian exports in the first nine months of 2024)

Netherlands (17.0%)

Germany (16.4%)

Switzerland (5.0%)

United Kingdom (3.7%)

The main suppliers to Italy are:

Netherlands (72.0% of total imports in the first nine months of 2024)

France (7.2%)

Spain (6.2%)

Germany (3.5%)

Greece (2.6%)

To provide a comprehensive analysis of the sector, including company and consumer perspectives, the first Report on Italian Horticulture will be presented at the fair's opening. This report, promoted by Coldiretti, Assofloro, and Myplant, is developed in collaboration with the Divulga Research Center and the Ixé Institute.

Italian horticulture, with 17,000 companies and over 45,000 hectares of dedicated land, is a crucial industry for the Italian economy, citizen well-being, and ecosystem balance.

Italy as a Climate Hotspot: "Greenery is the Future of Our Cities"

The horticulture industry is vital for the economy, health, and environment. It helps reduce indoor and outdoor air pollution, mitigate urban temperatures (reducing mortality linked to rising temperatures), improve rainwater management, stabilize soil, lower flood risks, preserve ecosystems, and promote biodiversity.

Italy is a "climate hotspot," meaning temperatures are rising at twice the global average. Expanding green spaces in cities is essential to combat heat waves, smog, and extreme climate events. Italian cities are experiencing increasingly long and hot summers, with a notable rise in "tropical nights." Economic damages from extreme climate fluctuations have surged, making Italy the European country with the highest losses and costs. A well-managed territory could significantly mitigate these effects, and horticulture plays a decisive role in climate adaptation and mitigation strategies, leveraging new technologies.

Innovation and Sustainability with MyplanTech

The horticulture industry is increasingly embracing sustainable innovation, digitalization, and data management efficiency. This will be showcased at MyplanTech, highlighting the latest advancements and innovations from various companies.

In cultivation, agriculture 4.0 is making strides. According to the Smart Agrifood Observatory of Politecnico di Milano, in 2023, high-tech crops accounted for 9% of the total, generating a turnover of €2.5 billion (+19% compared to 2022).

Aquaponics, circularity, water and energy conservation, robotics, photovoltaics, AI sensors, eco-friendly substrates and fertilizers, digitalization, soil mapping, monitoring and lighting systems, pavements, and vertical farming are just some of the innovations at the fair.

Conferences

Over 60 scheduled meetings will bring together leading industry associations, regulatory bodies, institutional organizations, federations, public administrations, and research institutions. Topics will include markets, sustainability, biodiversity, architecture, innovative materials, urban greenery, innovation, regulations, sports, therapeutic gardens, and more.

The dedicated Sports Greenery Area will feature top industry representatives, including FIGC, ISCS, Federcalcio Servizi, LND Impianti, FIDAL, FITP, FIR, FIG, AITG, CONI Lombardia, and CSI.

On Friday, February 21, the winner of the 6th edition of the creative competition "A Space for Life" will be announced. The contest focuses on revitalizing a green area at Niguarda Hospital in Milan, adjacent to the Spinal Unit.

Events

A grand and comprehensive trend book for the green world, Myplant is a source of inspiration, trends, innovations, and visions, featuring runways, photoshoots, scenographies, and workshops led by international florists, designers, and creatives.

Key highlights include decorative trends for interiors and ceremonies, with special attention to weddings, and the Décor District—the largest international floral composition arena. Other features include botanical architecture displays, workshops, and live demonstrations of tree climbing, arboriculture, and motor gardening.

Myplant & Garden – International Green Expo