Discolls and Plenty to develop exclusive strawberry vertical farm

After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll's proprietary, best-in-class flavourful berries using Plenty's unique vertical growing platform. The new farm, to serve consumers in the North-eastern United States, will provide fresh, consistent, high-flavour strawberries closer to berry-loving consumers who live in highly dense urban regions. This strategy will provide the fastest category growth to a mature market that has demonstrated appreciation for a high-flavour product offering.

"The Northeast is the largest berry consumption region in the US, with a dense population of berry-loving consumers," said Arama Kukutai, CEO at Plenty.

"Our partnership with Driscoll's, coupled with Plenty's optimized technology platform, ensures we can consistently grow premium berries closer to where these consumers live, providing fresh, consistent quality.

"We've successfully leveraged the expertise of the world's largest strawberry breeding program within Plenty's own controlled growing environment, maximizing the flavour of each berry and optimizing for both texture and size. We're excited to bring our first indoor vertical farm dedicated to strawberries to life with the undisputed leader in the space."

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Photo Courtesy of Plenty

Source: Agritech Future